Understanding how ATS (Applicant Tracking Systems) works means you're able to optimise your CV or online application so it can get past the initial screening phase, improving your chances of landing an interview.

There's no escaping ATS, most companies use them for online applications.

In this article I'll outline what ATS are, how they function alongside online application forms, and some key mistakes to avoid. I'll also explain why it's important to tailor your applications to each job application and some other effective strategies for success.

So, what's an Applicant Tracking System (ATS)?

These are software systems employers use to streamline their recruitment process- ATS organise and filter job applications from online portals based on specific employer criteria They shortlist the most qualified and relevant candidates for hiring managers. It's all about efficiency and speed! 

How Does ATS Work?

Online submission: When you hit send on that online portal job portal, your documents and application are sent to the ATS.
Parsing: The ATS scans key areas like contact details, education, experience, skills, and keywords.
Keyword Matching: The ATS is working to a brief from the employer and will compare your information to the job person specification and you'll be ranked based on how well you match what they are recruiting for. The more you tailor your application, the better a match you'll be.
Filtering: Some ATS will screen candidates based on qualification and may reject those who do not meet the qualification criteria.
Analytics: ATS provides hiring teams with reports to kick start and manage the next phase of the recruitment process.

Online Application Forms

If you've been applying online, you'll notice that online application forms will generally follow a fairly structured format which helps candidates present information is a way that's ATS friendly. It's very important to carefully follow instruction re completing the form in terms of any formatting and guidelines so your application can be read by ATS.

Also, make sure you're accurate as mistakes can lead to missed opportunities! Highlight relevant skills and tailor your information for that specific job description.

Some common mistakes

Keywords: A scatter gun approach which ignores necessary and relevant keywords from the job description will get your application filtered out as non-relevant so tailor-tailor-tailor! Include any industry-specific terms from the job listing.
Formatting: Keep it simple because complex formatting or unusual fonts and graphics can interfere with ATS readability.
CV: Aim for a standard length for your industry and career stage.
Job Titles: Try and use industry-standard titles that the system will recognise.
Cover Letters: If they've asked for a cover letter, make sure you include one that is tailored to complement your CV or application.

Tips for Success

Use these strategies to improve your chances of getting past ATS gatekeepers:

• Tailor your CV, cover letter, online application to that specific job description.
• Use conventional headings such as Transferable Skills, Education, Work experience etc.
• Don't get carried away with fancy formatting, fonts and graphics, you want the ATS to be able to read your documents.
• Make sure you understand what you need to include and complete the form accurately as instructed.
• Write for humans, not just the bots: a person will eventually be reading your application and making shortlist decisions it so don't forget to make it readable, flow well and research the company and create that connection in your application by showing you "get "them, you understand their values and can show they align with yours.
• Get help - Ask your career service to review your application/ CV and cover letter before you submit it! They are there to help you succeed!

If you get into the habit of doing this, the quality, relevance, and success of your applications will absolutely skyrocket. It's a little extra effort on your part but remember this is your career- your future and no one should be more invested in it than you! You can guarantee that other candidates chasing that job will be optimising their applications, so, so do you to be in the running for your dream job! Good Luck - You've got this!

Suggested resources

> Video How to beat the applicant tracking system 
> Online resource: ATS What you need to know
> Article + Infographic: 7 Tips for writing an ATS friendly CV

By Anna Gordon - Certified Business Coaching Psychologist ABP CBCP