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Package Design Book, The Multilingual edition

Hardback by Pentawards; Wiedemann, Julius

Package Design Book, The

WAS £20.00   SAVE £5.80

£14.20

ISBN:
9783836555524
Publication Date:
22 Sep 2017
Edition/language:
Multilingual edition / English;German;French
Publisher:
Taschen GmbH
Pages:
576 pages
Format:
Hardback
For delivery:
Estimated despatch 12 - 14 Sep 2025
Package Design Book, The

Description

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.

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