Dutch philosopher Floris van den Berg proposes a new perspective, called universal subjectivism, which can be adopted by anyone regardless of religious or philosophical orientation. It takes into consideration the universal capacity for suffering and, through raising awareness, seeks to diminish that suffering and increase happiness. With consistent and crystal clear moral reasoning, van den Berg shows that the world can be organized to ensure more pleasure, beauty, justice, happiness, health, freedom, animal welfare, and sustainability. Van den Berg emphasizes that today the near-term future is our greatest challenge: our affluent western lifestyle will soon exceed the limits of the earth's sustainable capacity and must soon change drastically to ward off a worldwide environmental collapse. Knowing this, we should all reevaluate the daily routines we take for granted: taking the car to work, boarding a plane to a business or vacation destination, eating meat, buying strawberries in winter, or using plastic bags in stores. There are ethical and ecological objections to each of these examples. In fact, if we applied a strict ethical analysis to our lifestyle, almost nothing we do would pass muster. A lot of avoidable suffering attaches to our way of life. Concluding with an eco-humanist manifesto, this book not only offers much food for thought but, more importantly, an urgent and inspiring call to action.