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Contents

Preface to the Fourth Edition xiii Acknowledgments xvii About the Authors xix Part I Entrepreneurial Goals and Context 1 Chapter 1 The Innovation Imperative 3 Innovation Matters 3 Innovation and Entrepreneurship 11 Innovation Isn't Easy! 14 Managing Innovation and Entrepreneurship 17 Dimensions of Innovation: What Can We Change? 18 A Process Model for Innovation and Entrepreneurship 22 How Can We Make Change Happen? 27 What, Why and When: The Challenge of Innovation Strategy 30 Chapter Summary 41 Key Terms Defined 43 Discussion Questions 44 Further Reading and Resources 45 References 45 Chapter 2 Social Innovation 49 What Is 'Social Innovation'? 50 Different Players 54 Motivation: Why Do It? 57 Enabling Social Innovation 62 The Challenges of Social Entrepreneurship 65 Chapter Summary 68 Key Terms Defined 68 Discussion Questions 69 Further Reading and Resources 69 References 69 Chapter 3 Innovation, Globalization and Development 71 Globalization of Innovation 71 National Systems of Innovation 79 Building Capabilities and Creating Value 88 Innovation for Development 95 Chapter Summary 100 Key Terms Defined 100 Discussion Questions 101 Further Reading and Resources 101 References 101 Chapter 4 Sustainability- led Innovation 105 The Challenge of Sustainability- led Innovation 105 We've Seen This Before 107 Sustainability- led Innovation 107 A Framework Model for Sustainability- led Innovation 109 Managing the Innovation Process for Sustainability 117 Responsible Innovation 121 Chapter Summary 122 Key Terms Defined 122 Discussion Questions 123 Further Reading and Resources 123 References 123 Part II Recognizing the Opportunity 127 Chapter 5 Entrepreneurship in the Digital Economy 129 What Is Digital Innovation? 130 Chapter Summary 149 Key Terms Defined 149 Further Reading and Resources 151 References 151 Chapter 6 Entrepreneurial Creativity 155 Introduction 155 What Is Creativity? 156 Creativity as a Process 160 (Why, When and Where) Does Creativity Matter? 163 Who Is Creative? 164 How to Enable Creativity 166 Putting It All Together: Developing Entrepreneurial Creativity 188 Chapter Summary 189 Key Terms Defined 189 Discussion Questions 190 Further Reading and Resources 190 References 191 Chapter 7 Sources of Innovation 193 Introduction 193 Chapter Summary 228 Key Terms Defined 228 Discussion Questions 229 Further Reading and Resources 229 References 230 Part III Finding the Resources 233 Chapter 8 Search Strategies for Innovation 235 Making Sense of the Sources 235 What? 236 When? 238 Where? The Innovation Treasure Hunt 240 How? 243 Who? 251 Open Innovation 255 Learning to Search 260 Chapter Summary 262 Key Terms Defined 263 Discussion Questions 264 Further Reading and Resources 264 References 265 Chapter 9 Building the Case 267 Developing the Business Plan 267 Chapter Summary 299 Key Terms Defined 299 Discussion Questions 299 Further Reading and Resources 300 References 300 Chapter 10 Leadership and Teams 303 Individual Characteristics 304 Entrepreneurial Teams 315 Context and Climate 324 Chapter Summary 330 Key Terms Defined 330 Discussion Questions 331 Further Resources 331 Further Reading and Resources 331 References 331 Part IV Developing the Venture 337 Chapter 11 Exploiting Networks 339 No Man Is an Island... 339 The Spaghetti Model of Innovation 341 Types of Innovation Networks 343 Networks as Purposeful Constructions 366 Chapter Summary 370 Key Terms Defined 371 Discussion Questions 371 Further Reading and Resources 372 References 372 Chapter 12 Developing New Products & Services 375 The New Product/Service Development Process 375 Success Factors 387 Service Development 389 Tools to Support New Product Development 393 Chapter Summary 410 Key Terms Defined 410 Discussion Questions 411 Further Reading and Resources 412 References 412 Chapter 13 Creating New Ventures 415 Types of New Venture 415 Chapter Summary 448 Key Terms Defined 448 Discussion Questions 448 Further Reading and Resources 449 References 449 Chapter 14 Developing Businesses and Talent through Corporate Venturing 453 Internal Venturing and Entrepreneurship 453 Why Do It? 455 Managing Corporate Ventures 463 Strategic Impact of Ventures 471 Chapter Summary 476 Key Terms Defined 476 Discussion Questions 476 Further Reading and Resources 477 References 477 Part V Creating Value 479 Chapter 15 Growing the Enterprise 481 Factors Influencing Success 481 Chapter Summary 504 Key Terms Defined 504 Discussion Questions 504 Further Reading and Resources 505 References 505 Chapter 16 Exploiting Knowledge and Intellectual Property 511 Innovation and Knowledge 511 Chapter Summary 536 Key Terms Defined 536 Discussion Questions 537 Further Reading and Resources 537 References 538 Chapter 17 Business Models and Capturing Value 541 What's a Business Model? 541 Why Use Business Models? 542 What's in a Business Model? 544 Business Model Innovation 547 Generic and Specific Business Models 550 Building a Business Model 554 Chapter Summary 558 Key Terms Defined 558 Discussion Questions 558 Further Reading and Resources 559 References 560 Chapter 18 Learning to Manage Innovation and Entrepreneurship 563 Introduction 563 Making Innovation Happen 564 Learning and Building Capability 565 How Learning Happens 568 Recognizing the Opportunity 569 Finding the Resources 571 Developing the Venture 573 Innovation Strategy - Having a Clear Sense of Direction 577 Building an Innovative Organization 580 Networking for Innovation 582 Learning to Manage Innovation 585 Getting Fit for Innovation 586 Managing Innovation and Entrepreneurship 588 Chapter Summary 590 Key Terms Defined 590 Discussion Questions 591 Further Reading and Resources 591 References 591 Index I- 1

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